Over-The-Counter Programs Are on the Rise: Are You Prepared to Navigate this Trend?
2019 AEP results demonstrated a strong increase in supplemental benefits to improve marketability and management of specific health conditions for Medicare Advantage Plans.
In this HealthScape webinar, hosted by Convey Health Solutions, Cary Badger (Principal) will discuss findings in relation to the most popular supplemental benefits and how plans can use these benefits to engage members in their healthcare.
Topics discussed:
The drivers of increased MA enrollment, and the impact relaxed guidance on supplemental benefits had on MA plans
The reason OTC coverage is one of the most attractive benefits across all newer supplemental benefits
The discrepancy of OTC benefit offerings between national plans vs. regional, provider-sponsored plans and not-for-profit Blue plans
OTC delivery models available in the market
MA plan strategies to attract membership as more and more Boomers continue to age into Medicare coverage
